Category Archives: Marketing Strategy

Edho Pratama

Digital Marketing: Optimize Your Google Ad Strategy

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Google ads are an important part of an effective marketing strategy.  

Given the time the average American spends online, digital advertising is very effective. Besides the large reach, google display or search ads provide amazing targeting and reporting capabilities. If your goal is to increase leads for your sales team or increase brand awareness, digital ads provide solutions for all budgets. 

The investment in planning, creating, execution and implementing google display ads, social media advertising, and search ads can be sizable. The average small to mid-size business will spend anywhere from $1000 to $10,000 per month on google ads – that means up to $120,000 per year! Therefore, it is critical that your business receives a return on investment.  

The digital space is becoming more and more competitive.  

According to Statistica, digital advertising spending worldwide amounted to 522.5 billion U.S. dollars in 2021. The source projected that by 2026, the spending would reach 836 billion dollars (about $2,600 per person in the US). This means that your competitors are watching your traffic, your ads and your audience!  

It is important that your ads are effective and provide revenue.  

It is critical to track KPI’s like conversion rates (by industry), engagement rates and click thru rates. Did you know the average conversion rate across all industries for search ads is 4.2%, while for display ads, it’s 0.55%. (DataBox). It is important to measure and monitor them daily. 

Optimizing your Google Ads Campaigns 

An effective online marketing strategy is crucial to getting the most value out of your advertising budget. Here are some tips to help you maximize the effectiveness of your Google Ads campaigns: 

Set Clear Goals: 

Define your campaign objectives clearly. Whether it’s brand awareness, lead generation, or sales, having a clear goal will guide your campaign strategy.

Keyword Research: 

Conduct thorough keyword research to identify the most relevant and high-performing keywords for your business. Use tools like Google Keyword Planner to find keywords with the right balance of search volume and competition. 

Negative Keywords: 

  • Regularly review and update your list of negative keywords to filter out irrelevant traffic. This can help improve your click-through rate and ensure your budget is spent on the most relevant audience. 

Ad Copy Optimization: 

  • Write compelling ad copy that clearly communicates your value proposition. Experiment with different headlines, descriptions, and calls to action to find what resonates best with your audience. 

Landing Page Optimization: 

  • Ensure that your landing pages are optimized for the keywords and ad copy. The landing page should have a clear and relevant message, a strong call to action, and a user-friendly design. 

Ad Extensions: 

  • Take advantage of ad extensions (such as site link, callout, and structured snippet extensions) to provide additional information and increase the visibility of your ads. 

Ad Scheduling: 

  • Analyze the performance of your ads at different times of the day and days of the week. Use ad scheduling to allocate your budget more effectively during peak times. 

Device Targeting: 

  • Adjust your bids based on the performance of your ads on different devices (desktop, mobile, tablet). This allows you to allocate your budget more efficiently to the devices that bring the best results. 

Bid Strategy: 

  • Choose a bid strategy that aligns with your campaign goals. Google Ads offers various bid strategies, such as manual CPC, enhanced CPC, target CPA, and target ROAS. Test different strategies to see what works best for your objectives. 

Remarketing: 

  • Implement remarketing campaigns to target users who have previously visited your website. This can help re-engage potential customers and improve conversion rates. 

Conversion Tracking: 

  • Set up conversion tracking to measure the success of your campaigns. This allows you to see which keywords and ads are driving the most conversions and helps you optimize your strategy accordingly. 

Regular Monitoring and Optimization: 

  • Regularly review the performance of your campaigns, ad groups, and keywords. Make data-driven decisions based on the insights you gather, and continuously optimize your campaigns for better results. 

By implementing these strategies and consistently monitoring and optimizing your campaigns, you can improve the performance of your Google Ads and get the most out of your advertising budget. 

 We can help you execute a strategy and monitor results effectively. Reach out for a free consultation. 

 

Marketing Consultant

A Quick Guide to Creating an Effective Social Media Marketing Strategy

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Using social media platforms to define your brand better and reach a wider audience can be highly beneficial. However, you’ll need a solid social media marketing strategy to cut through the clutter, get your message across, and connect with your ideal customer.

When you put some thought and planning into your social media posts, you can increase brand awareness, gain a legion of new followers, and increase the likelihood that some of them will become engaged viewers, listeners, and, ultimately, customers.

What Is a Social Media Marketing Strategy?

A social media marketing plan is an organized and comprehensive strategy for using social media like TikTok, Instagram, Facebook, LinkedIn, and others to advance a company’s advertising or branding objectives. 

Your objectives can be as broad or specific as you like, from increasing your audience size and activity to announcing a new product or soliciting comments and suggestions.

About Twitter in 2023

You may have noticed that we avoided mentioning Twitter above, which was on purpose. In a year full of challenging choices for marketers, the question of whether to stay with or abandon Twitter has been a major one.

Should we keep advertising where the line between hate speech and free speech is getting thinner, or redirect the budget we had there elsewhere? Since controversial billionaire Elon Musk assumed control of Twitter, this is the conundrum marketers have faced. 

We recommend waiting to see what happens.

5 Ways to Improve Your Social Media Marketing Strategy

1. Engage in Marketing Research

Any marketing research project aims to answer specific questions about your target audience or the competitive landscape in which your product operates. 

Using marketing research, you can narrow down your target audience for your social media posts and figure out the most effective ways to get your message out there. Engaging content is easier to produce when you know exactly who you’re posting for.

2. Analyze Your Competitors

Your social media posts should be genuine and unique and provide value to your audience. Research and analyze the strategies of your current competitors to determine what is working and whether or not there are any opportunities they are missing.

3. Establish Clear Goals And Milestones

Setting concrete goals gives your social media marketing strategy direction and allows you to evaluate the performance of individual posts. You can use the SMART (Specific Measurable Attainable Relevant Timely) goal-setting framework to establish and prioritize data-informed objectives.

4. Analyze Your Posts And Adjust Accordingly

Monitoring successful posts is key to social media marketing. After promoting a new product on Facebook, you’ll want to see which posts performed best. That recon will show you where to spend your time. With an audit, you will know if GIFs or videos are helping you reach your goals.

5. Scale Your Social Media Marketing Plan

After solidifying your brand’s tone and content, you can expand your marketing efforts and aim higher. Once you have achieved your goals on Facebook and Instagram, expanding your efforts to Pinterest and TikTok may be the next logical step. 

Social Media marketing services from The Marketing Strategy Group can be tailored to your business’s specific goals, budget, and target audience. Contact us to set up a consultation and discuss how our services can help you reach your objective

Key Benefits of Hiring a Professional Inbound Marketing Strategy Consultant

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Are you looking to grow your business? Hiring an expert inbound marketing strategist from a digital marketing group can help you reach your goals faster. Learn more about the advantages of working with our experienced marketing consultants to create a tailored marketing strategy that targets your specific industry, service area, and preferred customer persona.

Efficiency and Experience

Working with a professional consultant is often more efficient than hiring a marketing agency. Rather than deal with billable hours or unexperienced marketing interns or staff, our experienced sales and marketing experts are available for the entire project. Another alternative is to hire an internal marketing team. Hiring and managing a full-time staff means you will need to invest in extensive training, human resource support and overhead costs.

Consultants typically charge a one-time fee or an ongoing retainer fee depending on the scope of your business needs. A retainer fee is a great way for businesses to manage fixed costs and ensure the projects are completed on time and within budget. For larger infrastructures with higher budgets, hiring an internal marketing team or retaining a large costly marketing agency, might be the best choice. However, for small to midsize businesses that are seeking efficiency and marketing experience, a marketing consultant group is the best choice.

Increased Brand Visibility:

By utilizing SEO best practices and a carefully crafted content strategy, we will be able to optimize your website and social media channels for greater visibility. Your business can benefit from increased brand recognition, organic search results, and better customer relationships. An inbound marketer can tailor campaigns with targeted keywords to reach the intended audience quickly and effectively. These efforts create virtual footprints that drive customer engagement and reinforce customer loyalty.

Targeted Strategies:

Professional inbound marketing strategy consultation services are equipped with the resources and data to identify and reach your desired target audience. By reviewing market share and your competitors, your consultant can implement specific keywords and digital campaigns tailored to attract your target audience. Rather than guessing which trends are responsible for higher lead conversion rates, our experienced inbound marketers will spend time on research-backed strategies and real world experience.

Broadened Reach:

With more sources of traffic, you are likely to reach a broader audience across multiple channels. This increased visibility and reach will help drive more sales and further grow your business. With inbound marketing strategy consultation services from The Marketing Strategy Group, you can leverage multiple digital platforms to maximize marketing ROI. We can create cohesive campaigns between different channels for the best results. For instance, we may execute similar advertising campaigns over search engines and social media platforms aimed at reaching similar audiences. Additionally, the inbound marketer’s knowledge of current industry trends and technologies will allow us to ensure maximum efficiency and results when it comes to customer acquisition.

Comprehensive Solutions:

Professional inbound marketing strategy consultation providers offer comprehensive solutions that target your preferred industries and client types. They will plan each step of the campaign to ensure they meet your sales objectives, develop appropriate content strategies to optimize SEO, maximize reach and ensure you convert traffic into leads.

An inbound marketing consultant will ensure your current and new customers’ needs are addressed and processed quickly. By reviewing your current internal workflow, a marketing consultant will implement an automated marketing program workflow, that increases customer satisfaction!
Our inbound marketing consultants can also analyze data quickly and accurately to help you get valuable insights into visitors’ behavior, determine which areas need improvement, and use this information to adapt strategies accordingly.

Please reach out for a free 30 minute consultation Contact Us Today. We will provide you with free tips and advice to up strengthen your marketing strategy. Reach out today!

5 Best Customer Relationship Management (CRM) Software for Small Businesses

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Customer relationship management (CRM) software does just that—keep tabs on and manage your connections with clients. That means it can be a powerful tool for customer retention. Products in the CRM software category compile vital customer data such as contact details, purchase history, and summaries of transactions into one easily accessible location.

A typical application of CRM software is to serve as a nerve center for automating the sales process. E-commerce platforms, marketing automation tools, customer service software, and other business applications are commonly integrated to provide a more unified and satisfying customer experience. 

To better serve small and medium-sized businesses, some CRM solutions offer a suite of integrated customer-related functions or all-in-one functionality, including marketing automation, email marketing, e-commerce tools, and website management. 

If you need help managing your customer relationships, check out this comparison of 5 different customer relationship management software.

1. Salesflare

Smart CRM explicitly built for B2B sales, Salesflare is the go-to choice for SMEs.

Salesflare populates your contact list and logs your communications with each individual. Automatic customer timelines containing all relevant information are compiled from various sources (e.g., social media, company databases, phone, email, and calendar) and delivered to you in a unified interface.

2. Pipedrive 

Pipedrive is a popular CRM for teams of all sizes due to its emphasis on sales. It has a simple yet powerful design, prioritizes usability above all else, and has attracted over 100,000 paying customers in 179 countries. 

Pipedrive is a powerful and flexible CRM solution that ensures nothing gets lost in the shuffle, freeing your staff to focus on sales rather than paperwork.

3. Salesforce’s Sales Cloud

Regardless of your company’s size, Salesforce can help you increase sales, streamline operations, and make more informed decisions, all from the convenience of your mobile device. 

The Salesforce customer relationship management (CRM) system is only a SaaS offering. It also supplies a complete technology stack, including database, security, workflow, and user interfaces.

4. Zoho CRM

Small and large businesses can benefit from Zoho CRM’s comprehensive customer relationship lifecycle management system. Features such as contact management, sales funnels, pipeline management, workflow automation, a conversational AI assistant, task management, marketing campaign management, sales forecasting, customer support and service, inventory management, reporting and analytics, and integration with 500+ popular business apps are just some of the highlights of this all-in-one business system.

5. HubSpot Sales Hub

With Sales Hub, a robust and user-friendly sales CRM packed with features like CPQ and sales engagement tools, you can give your sales process a boost as your team expands. Powered by HubSpot’s customer relationship management (CRM) platform, Sales Hub unifies your customer data, tools, and teams into a unified hub to unleash your sales team’s full potential. When salespeople use the full capabilities of a customer relationship management system, they have access to more information, more qualified leads, and more consistent training resources.

Conclusion

Customer relationship management (CRM) software has advanced in recent years to become a powerful tool that can be integrated into many different aspects of a company’s operations.

With these changes and many CRM software, choosing the right one for your sales team can take time and effort.

We’ve done the legwork to compile the above list of the top tools on the market, and we sincerely hope that one of them can serve the needs of your team.

Feel free to let us know if there’s a fantastic program that we’ve overlooked here.

eCommerce Stores

6 Social Media Best Practices for eCommerce Stores

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While social media may have started as a novel approach to communication, its massive growth has already demonstrated its wide-ranging usefulness. No one could have expected the extent to which social media would come to play a role in people’s daily lives. The ever-growing size of people on social media has made it the ideal platform for advertising and promotion, especially for eCommerce stores.

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Marketing Consultant

What Is a Marketing Consultant and Why Do You Need One?

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If you’re concerned that your marketing efforts are not yielding the results you want, hire a marketing consultant.

Regardless of your reasons for hiring a consultant, you may not yet have decided to do so. We’ll go over the benefits of hiring a marketing consultant in this post. We’ll also talk about what to expect from a consultant and whether you need one.

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