Modern consumers demand instantaneous responses from the brands they interact with. They desire continuity as they hop from one device to another, from desktop to mobile, and from brick-and-mortar to online.
Brand and agency marketers now have more data, more technology, and more sophisticated tools than ever before to connect with customers and drive revenue.
In this post, we’ll discuss the various forms of marketing technology your company could benefit from.
Marketing Data Analytics
Analyzing data to determine how successful a marketing effort was is what marketing analytics are all about. Businesses can improve their marketing efforts and see a greater return on investment when they apply technology and analytical processes to data about customers’ purchasing habits.
Analytics can find the solutions to problems like:
How are your marketing efforts going right now? What does the future hold? How can you make them better?
How do your marketing plans compare to those of your competitors? Where do they spend their money on marketing? Do they use channels you don’t?
What do you need to do next? Are your marketing resources being used in the right way? Are you spending your money and time on the right things? How should you decide which investments to make first over a certain amount of time?
Remarketing
Remarketing, also called “re-targeting,” is a common form of digital marketing in which marketers show ads to people who have visited their website or a specific web page and have taken a certain action. It’s a good way to reach out to people who are already interested in your business or brand.
One of the best ways to get people to come back to your site is to reach out to people who have already shown an interest in your business. You can use re-targeting in any industry, but it is especially important in e-commerce.
Marketing Automation
Marketing automation is a type of technology that handles marketing tasks and campaigns automatically across many channels.
With marketing automation, you can send automated messages to customers via email, the web, social media, and SMS. Workflows, which are sets of instructions, can be used to send messages automatically. You can set up workflows by using templates, building them from scratch, or changing them in the middle of a campaign to get better results.
Your marketing and sales departments can make more money and work more efficiently by using marketing automation to automate online marketing campaigns and sales activities. When automation is used well to take care of repetitive tasks, employees have more time to work on harder problems and are less likely to make mistakes.
Ready to level up and increase revenue? Contact us today to get your free marketing audit review.