While social media may have started as a novel approach to communication, its massive growth has already demonstrated its wide-ranging usefulness. No one could have expected the extent to which social media would come to play a role in people’s daily lives. The ever-growing size of people on social media has made it the ideal platform for advertising and promotion, especially for eCommerce stores.
The rise of social media and online shopping occurred in tandem. They are now widely accepted and integral to people’s daily lives. As a result, more and more companies are actively seeking ways to connect with their customers.
To help you engage with your audience and boost sales, we put together this list of 6 social media best practices for your eCommerce store.
1. Engage With Your Followers
Virtually every one of any age uses at least one social networking site. Researching your intended audience and learning which social media platforms they prefer will help you better connect with them on these channels.
Responding positively and promptly to comments and messages is essential once you create content and establish your strategy. And it’s important to post information that gets people talking, like questions about their favorite products or requests for product reviews.
Maintaining strong connections with your target demographic is one of the most important aspects of running a successful business, so don’t take it for granted.
2. Leverage Influencer Marketing
eCommerce stores can benefit significantly from using influencer marketing.
An effective influencer marketing strategy will increase exposure for your brand and lead to more purchases online. Influencers who are genuinely effective at their jobs tell engaging brand stories that help build relationships with your target audience and increase sales.
You can work with influencers on any scale that fits your marketing budget. That’s because the number of followers an influencer has can range from a few thousand to several million.
Contact the right influencer for your brand directly, or use one of the many online databases to get started.
3. Share User-Generated Content
Content created by actual customers and shared by them on social media without any compensation or endorsement is known as “user-generated content.”
It is an excellent solution when you’re all out of post ideas or want more interaction on your social media profiles. User-generated content can also help humanize your brand and give your customers a voice when talking about how much they love your products. This practice also enforces a feeling of trust for your brand in the social scene.
The medium’s power comes from how you use the wealth of user-generated treasure. Even though user-generated content is organic, its reach can grow when shared and reshared.
4. Use Retargeting Ads
People who are already interested in what you have to offer on social media are most likely to become paying customers. You can target ads on Facebook only to show up to people who have interacted with your content or visited your online store.
By showing ads for products or web pages that a user has already shown interest in, retargeting can help move them along the sales funnel.
You can also use it for brand promotion by alerting users to your company’s new products, updates, or other important content.
Additionally, retargeted Ads will entice users to interact with your content by sharing, to comment, and discussing it on popular channels.
5. Repurpose Your Content
Automatically sharing your Facebook post to Twitter is hardly a content strategy. Of course, you can and should reuse the content in different channels, but you must adjust them before because the habits of each platform’s users are different.
What you can do, for instance, is repurpose the main points of one of your blog posts into a Twitter thread instead of just blasting the link around your various social media accounts.
Make a video based on the blog post’s outline and upload it to YouTube; include a reference to the original post in the video’s annotations.
It’s not necessary to crank out a thread, Reel, TikTok, video content, carousel posts, etc., for every blog post. Sometimes it’s OK to share a link. Nonetheless, try to repurpose as much of your content as you can. This way, you’ll have more content to engage your audience.
6. Collect Customer Feedback
Email and online surveys are two effective methods for gathering customer feedback. But another way to do it that can be just as effective is to use social media to distribute surveys directly to your target audience.
With the help of customer feedback, you can learn more than just what they like and don’t like about your brand and products. Their opinions will guide your store’s strategic decisions as you expand and improve. That can have far-reaching effects on the success of your eCommerce store.
You can solicit reviews and customer feedback in person and through surveys. You can either do it manually with a person sending messages to followers or use a chatbot that can have natural-sounding conversations on your behalf and automatically collect feedback through direct messaging.
Level Up Your eCommerce’s Social Media Marketing With Us
For eCommerce stores, social media marketing means investing in ads on sites like Facebook, Twitter, Instagram, LinkedIn, YouTube, and others.
If you want to reach more customers on social media than you can with just your organic strategy, consider investing in some paid social advertising. It is more challenging than ever to reach customers organically in your social feeds due to algorithm updates on platforms like Facebook. That’s why it’s crucial for online retailers, especially e-commerce businesses, to consider social media advertising.
Are you looking to talk with a strategist before diving into it? Contact us today!