Modern consumers demand instantaneous responses from the brands they interact with. They desire continuity as they hop from one device to another, from desktop to mobile, and from brick-and-mortar to online.
Category Archives: Marketing Technology
Key Benefits of Hiring a Professional Inbound Marketing Strategy Consultant
Are you looking to grow your business? Hiring an expert inbound marketing strategist from a digital marketing group can help you reach your goals faster. Learn more about the advantages of working with our experienced marketing consultants to create a tailored marketing strategy that targets your specific industry, service area, and preferred customer persona.
Efficiency and Experience
Working with a professional consultant is often more efficient than hiring a marketing agency. Rather than deal with billable hours or unexperienced marketing interns or staff, our experienced sales and marketing experts are available for the entire project. Another alternative is to hire an internal marketing team. Hiring and managing a full-time staff means you will need to invest in extensive training, human resource support and overhead costs.
Consultants typically charge a one-time fee or an ongoing retainer fee depending on the scope of your business needs. A retainer fee is a great way for businesses to manage fixed costs and ensure the projects are completed on time and within budget. For larger infrastructures with higher budgets, hiring an internal marketing team or retaining a large costly marketing agency, might be the best choice. However, for small to midsize businesses that are seeking efficiency and marketing experience, a marketing consultant group is the best choice.
Increased Brand Visibility:
By utilizing SEO best practices and a carefully crafted content strategy, we will be able to optimize your website and social media channels for greater visibility. Your business can benefit from increased brand recognition, organic search results, and better customer relationships. An inbound marketer can tailor campaigns with targeted keywords to reach the intended audience quickly and effectively. These efforts create virtual footprints that drive customer engagement and reinforce customer loyalty.
Targeted Strategies:
Professional inbound marketing strategy consultation services are equipped with the resources and data to identify and reach your desired target audience. By reviewing market share and your competitors, your consultant can implement specific keywords and digital campaigns tailored to attract your target audience. Rather than guessing which trends are responsible for higher lead conversion rates, our experienced inbound marketers will spend time on research-backed strategies and real world experience.
Broadened Reach:
With more sources of traffic, you are likely to reach a broader audience across multiple channels. This increased visibility and reach will help drive more sales and further grow your business. With inbound marketing strategy consultation services from The Marketing Strategy Group, you can leverage multiple digital platforms to maximize marketing ROI. We can create cohesive campaigns between different channels for the best results. For instance, we may execute similar advertising campaigns over search engines and social media platforms aimed at reaching similar audiences. Additionally, the inbound marketer’s knowledge of current industry trends and technologies will allow us to ensure maximum efficiency and results when it comes to customer acquisition.
Comprehensive Solutions:
Professional inbound marketing strategy consultation providers offer comprehensive solutions that target your preferred industries and client types. They will plan each step of the campaign to ensure they meet your sales objectives, develop appropriate content strategies to optimize SEO, maximize reach and ensure you convert traffic into leads.
An inbound marketing consultant will ensure your current and new customers’ needs are addressed and processed quickly. By reviewing your current internal workflow, a marketing consultant will implement an automated marketing program workflow, that increases customer satisfaction!
Our inbound marketing consultants can also analyze data quickly and accurately to help you get valuable insights into visitors’ behavior, determine which areas need improvement, and use this information to adapt strategies accordingly.
Please reach out for a free 30 minute consultation Contact Us Today. We will provide you with free tips and advice to up strengthen your marketing strategy. Reach out today!
5 Best Customer Relationship Management (CRM) Software for Small Businesses
Customer relationship management (CRM) software does just that—keep tabs on and manage your connections with clients. That means it can be a powerful tool for customer retention. Products in the CRM software category compile vital customer data such as contact details, purchase history, and summaries of transactions into one easily accessible location.
A typical application of CRM software is to serve as a nerve center for automating the sales process. E-commerce platforms, marketing automation tools, customer service software, and other business applications are commonly integrated to provide a more unified and satisfying customer experience.
To better serve small and medium-sized businesses, some CRM solutions offer a suite of integrated customer-related functions or all-in-one functionality, including marketing automation, email marketing, e-commerce tools, and website management.
If you need help managing your customer relationships, check out this comparison of 5 different customer relationship management software.
1. Salesflare
Smart CRM explicitly built for B2B sales, Salesflare is the go-to choice for SMEs.
Salesflare populates your contact list and logs your communications with each individual. Automatic customer timelines containing all relevant information are compiled from various sources (e.g., social media, company databases, phone, email, and calendar) and delivered to you in a unified interface.
2. Pipedrive
Pipedrive is a popular CRM for teams of all sizes due to its emphasis on sales. It has a simple yet powerful design, prioritizes usability above all else, and has attracted over 100,000 paying customers in 179 countries.
Pipedrive is a powerful and flexible CRM solution that ensures nothing gets lost in the shuffle, freeing your staff to focus on sales rather than paperwork.
3. Salesforce’s Sales Cloud
Regardless of your company’s size, Salesforce can help you increase sales, streamline operations, and make more informed decisions, all from the convenience of your mobile device.
The Salesforce customer relationship management (CRM) system is only a SaaS offering. It also supplies a complete technology stack, including database, security, workflow, and user interfaces.
4. Zoho CRM
Small and large businesses can benefit from Zoho CRM’s comprehensive customer relationship lifecycle management system. Features such as contact management, sales funnels, pipeline management, workflow automation, a conversational AI assistant, task management, marketing campaign management, sales forecasting, customer support and service, inventory management, reporting and analytics, and integration with 500+ popular business apps are just some of the highlights of this all-in-one business system.
5. HubSpot Sales Hub
With Sales Hub, a robust and user-friendly sales CRM packed with features like CPQ and sales engagement tools, you can give your sales process a boost as your team expands. Powered by HubSpot’s customer relationship management (CRM) platform, Sales Hub unifies your customer data, tools, and teams into a unified hub to unleash your sales team’s full potential. When salespeople use the full capabilities of a customer relationship management system, they have access to more information, more qualified leads, and more consistent training resources.
Conclusion
Customer relationship management (CRM) software has advanced in recent years to become a powerful tool that can be integrated into many different aspects of a company’s operations.
With these changes and many CRM software, choosing the right one for your sales team can take time and effort.
We’ve done the legwork to compile the above list of the top tools on the market, and we sincerely hope that one of them can serve the needs of your team.
Feel free to let us know if there’s a fantastic program that we’ve overlooked here.
6 eCommerce Email Marketing Best Practices
While email marketing for eCommerce stores may not be the most exciting form of advertising, it is undeniably one of the most cost-efficient ways to grow one. Email is the most successful channel for customer retention, according to 56% of marketers.
What Is a Marketing Consultant and Why Do You Need One?
If you’re concerned that your marketing efforts are not yielding the results you want, hire a marketing consultant.
Regardless of your reasons for hiring a consultant, you may not yet have decided to do so. We’ll go over the benefits of hiring a marketing consultant in this post. We’ll also talk about what to expect from a consultant and whether you need one.