March 2023 - The Marketing Strategy Group

Using social media platforms to define your brand better and reach a wider audience can be highly beneficial. However, you’ll need a solid social media marketing strategy to cut through the clutter, get your message across, and connect with your ideal customer.

When you put some thought and planning into your social media posts, you can increase brand awareness, gain a legion of new followers, and increase the likelihood that some of them will become engaged viewers, listeners, and, ultimately, customers.

What Is a Social Media Marketing Strategy?

A social media marketing plan is an organized and comprehensive strategy for using social media like TikTok, Instagram, Facebook, LinkedIn, and others to advance a company’s advertising or branding objectives.

Your objectives can be as broad or specific as you like, from increasing your audience size and activity to announcing a new product or soliciting comments and suggestions.

About Twitter in 2023

You may have noticed that we avoided mentioning Twitter above, which was on purpose. In a year full of challenging choices for marketers, the question of whether to stay with or abandon Twitter has been a major one.

Should we keep advertising where the line between hate speech and free speech is getting thinner, or redirect the budget we had there elsewhere? Since controversial billionaire Elon Musk assumed control of Twitter, this is the conundrum marketers have faced.

We recommend waiting to see what happens.

5 Ways to Improve Your Social Media Marketing Strategy

1. Engage in Marketing Research

Any marketing research project aims to answer specific questions about your target audience or the competitive landscape in which your product operates.

Using marketing research, you can narrow down your target audience for your social media posts and figure out the most effective ways to get your message out there. Engaging content is easier to produce when you know exactly who you’re posting for.

2. Analyze Your Competitors

Your social media posts should be genuine and unique and provide value to your audience. Research and analyze the strategies of your current competitors to determine what is working and whether or not there are any opportunities they are missing.

3. Establish Clear Goals And Milestones

Setting concrete goals gives your social media marketing strategy direction and allows you to evaluate the performance of individual posts. You can use the SMART (Specific Measurable Attainable Relevant Timely) goal-setting framework to establish and prioritize data-informed objectives.

4. Analyze Your Posts And Adjust Accordingly

Monitoring successful posts is key to social media marketing. After promoting a new product on Facebook, you’ll want to see which posts performed best. That recon will show you where to spend your time. With an audit, you will know if GIFs or videos are helping you reach your goals.

5. Scale Your Social Media Marketing Plan

After solidifying your brand’s tone and content, you can expand your marketing efforts and aim higher. Once you have achieved your goals on Facebook and Instagram, expanding your efforts to Pinterest and TikTok may be the next logical step.

Social Media marketing services from The Marketing Strategy Group can be tailored to your business’s specific goals, budget, and target audience. Contact us to set up a consultation and discuss how our services can help you reach your objective

Are you looking to grow your business? Hiring an expert inbound marketing strategist from a digital marketing group can help you reach your goals faster. Learn more about the advantages of working with our experienced marketing consultants to create a tailored marketing strategy that targets your specific industry, service area, and preferred customer persona.

Efficiency and Experience

Working with a professional consultant is often more efficient than hiring a marketing agency. Rather than deal with billable hours or unexperienced marketing interns or staff, our experienced sales and marketing experts are available for the entire project. Another alternative is to hire an internal marketing team. Hiring and managing a full-time staff means you will need to invest in extensive training, human resource support and overhead costs.

Consultants typically charge a one-time fee or an ongoing retainer fee depending on the scope of your business needs. A retainer fee is a great way for businesses to manage fixed costs and ensure the projects are completed on time and within budget. For larger infrastructures with higher budgets, hiring an internal marketing team or retaining a large costly marketing agency, might be the best choice. However, for small to midsize businesses that are seeking efficiency and marketing experience, a marketing consultant group is the best choice.

Increased Brand Visibility:

By utilizing SEO best practices and a carefully crafted content strategy, we will be able to optimize your website and social media channels for greater visibility. Your business can benefit from increased brand recognition, organic search results, and better customer relationships. An inbound marketer can tailor campaigns with targeted keywords to reach the intended audience quickly and effectively. These efforts create virtual footprints that drive customer engagement and reinforce customer loyalty.

Targeted Strategies:

Professional inbound marketing strategy consultation services are equipped with the resources and data to identify and reach your desired target audience. By reviewing market share and your competitors, your consultant can implement specific keywords and digital campaigns tailored to attract your target audience. Rather than guessing which trends are responsible for higher lead conversion rates, our experienced inbound marketers will spend time on research-backed strategies and real world experience.

Broadened Reach:

With more sources of traffic, you are likely to reach a broader audience across multiple channels. This increased visibility and reach will help drive more sales and further grow your business. With inbound marketing strategy consultation services from The Marketing Strategy Group, you can leverage multiple digital platforms to maximize marketing ROI. We can create cohesive campaigns between different channels for the best results. For instance, we may execute similar advertising campaigns over search engines and social media platforms aimed at reaching similar audiences. Additionally, the inbound marketer’s knowledge of current industry trends and technologies will allow us to ensure maximum efficiency and results when it comes to customer acquisition.

Comprehensive Solutions:

Professional inbound marketing strategy consultation providers offer comprehensive solutions that target your preferred industries and client types. They will plan each step of the campaign to ensure they meet your sales objectives, develop appropriate content strategies to optimize SEO, maximize reach and ensure you convert traffic into leads.

An inbound marketing consultant will ensure your current and new customers’ needs are addressed and processed quickly. By reviewing your current internal workflow, a marketing consultant will implement an automated marketing program workflow, that increases customer satisfaction!
Our inbound marketing consultants can also analyze data quickly and accurately to help you get valuable insights into visitors’ behavior, determine which areas need improvement, and use this information to adapt strategies accordingly.

Please reach out for a free 30 minute consultation Contact Us Today. We will provide you with free tips and advice to up strengthen your marketing strategy. Reach out today!